Open sourcing our creative process and output

is the foundation of my leadership approach when collaborating with teams. This inclusive method fosters connections and enables us to glean inspiration from a diverse array of creative minds.

When I first encountered Gabriela and Thalita’s work, I immediately recognized their unparalleled talent and knew they were the ideal collaborators to bring some of our upcoming adidas Women campaigns in Latin America to life.

Their exceptional craft guided the adidas <3 Farm 2020 collection, captured amidst the challenges of the pandemic. Over the past four years, they have consistently delivered remarkable results, including notable product drops, co-leading the creative direction of our Lollapalooza Festival sponsorship and even contributing to Beyoncé’s Ivy Park collection.