Hey, I am Felipe Savone

I’m a creative marketer with 20+ years of experience building brands by placing them where people actually care: in culture.

Creativity is one of the most powerful ways to create connection between people and brands, and that cultural relevance can turn that connection into growth.

My career started in agencies including TBWA and Wunderman, working with brands such as Microsoft, Danone, Ford and Land Rover. For the past 13+ years, I’ve been at adidas in country and regional leadership roles.

Experience spans the full brand agenda and go to market: brand strategy, communication plan and 360 touchpoint orchestration, sports and culture partnership development and management, brand P&L. I’m comfortable moving between creative development and business conversations, leading multidisciplinary teams, managing senior stakeholders relationship and navigating complex matrix organizations across local, regional and global levels.

I believe diversity makes creativity stronger. Building teams with different perspectives, creating safe space to test/fail/learn/win to nurture strong ideas. Giving people the confidence to challenge conventions are a big part of how I lead.

Our team work has been recognized at Cannes Lions, Effie, El Ojo de Iberoamérica, The One Show and other local & international festivals.

I’m proud father of Cecilia & husband of Munique, music passionate, soundsystem geek and always curious.

Drop me a message 😉 [email protected]