When Adidas teamed up with the International Space Station (ISS), the world took notice. To celebrate this groundbreaking partnership, we needed a launch as bold as the collaboration itself.

Enter the first-ever sneaker drop using the ISS’s real-time location. Through a mobile experience, fans tracked the space station as it orbited Earth, unlocking exclusive access to the Ultraboost 20.

The result? A unique, immersive launch that sold out in just two weeks—proving that when innovation meets imagination, the sky is just the beginning.

This campaign was awarded 2x at One Show and 3x at London International Awards.