As a creative leader, I’m all about providing a platform for people to unleash their true selves and showcase their absolute best. Working with a brand like adidas takes this to a whole new level, tapping into the company resources to amplify creators’ work and inspire a massive audience.
Picture this: Sao Paulo vibes colliding with London energy, music blending with skate culture, and adidas teaming up with Palace. Boom! “Say Nuttin” is the groundbreaking documentary that captures the birth of BRIME and the revolution taking over Brazil’s rap scene.
This doc is all about raw storytelling and mind-blowing visuals that transport you straight into the heart of this movement. We’re talking unfiltered talent, authentic expression, and the rap culture in Brazil on fire. It’s a powerful testament to the limitless creative spirit and the epic impact it has on both artists and fans.
Why grime has taken root in Brazil
Read Red Bull’s article about the birth of BRIME and Say Nuttin as a platform.
- adidas: Ruth Sieve & Diego Sarmento
- Agency: Vista
- Director: Rasputines