Pabllo Vittar – Love Unites
Our relationship with Pabllo Vittar started years before Pride 2024, built through music, culture and a shared belief in self expression. Over time, that relationship evolved from talent partnership into something much bigger.
For Love Unites, Pabllo became the first Latin American artist to co-create a global adidas collection, shaping footwear and apparel around individuality, community and her own Brazilian point of view. The collection drew inspiration from Brazilian swimwear and brought her perspective into adidas icons including Superstar and Gazelle.
It marked a new chapter in a long standing partnership: from supporting an emerging cultural force in Brazil to giving that voice a global creative platform.
J̣o РMeninos e Menias F.C & SL72 Space Cowboy
Two very different products, one clear approach: build with the artist, understand the fanbase, and turn culture into demand.
The partnership evolved into a creative platform built around his music, visual universe and community. The first co-creation transformed Meninos e Meninas, one of his most loved songs, into a football jersey, complete with its own club identity and a long-awaited music video. The shirt sold out within minutes.
Months later came the SL 72 Space Cowboy, inspired by the retro-futuristic and western world surrounding Jão’s next creative chapter, bringing his aesthetic into one of adidas Originals’ most iconic silhouettes.
Across both launches, relationship building, creative direction, product inspiration and go-to-market planning worked as one connected process, from the first idea to every consumer touchpoint.
Boca Rosa – adidas Originals Carnaval
Carnaval is one of Brazil’s biggest stages for self expression. With Boca Rosa, we turned that energy into a collaboration where sportswear, beauty and culture could live in the same world.
Built from a relationship with Bianca Andrade that started in 2024, the collection brought together apparel, a pink Superstar and Lip Star, a metallic gloss designed to work as part of the look.
The whole go to market was shaped around Bianca’s world and her community, from product and commercial planning to a campaign shot in Complexo da Maré, where she grew up.
The result expanded Originals into a new space for women, blending fashion and beauty through one of Brazil’s most powerful cultural moments.
