Through meticulous research and passionate storytelling, we unveiled the captivating stories behind adidas’ most iconic silhouettes in a 5 episodes social series across Youtube and Instagram in collaboration with streetwear media and creators, tracing origins and documenting how they have evolved into timeless symbols of design and style.
Join this immersive adventure as we delve into the depths of adidas’ legacy, exploring the significance of each silhouette and the cultural impact they have made. Home of Classics is a testament to the passion and dedication of the sneaker community and its enduring love affair with adidas.
Timeless, indeed!
Ah, this mid-sized cold room tucked away in chilly Bavaria, Germany, is truly a hidden gem. It’s hard to put into words the exhilarating experience of witnessing—and in a way, immersing oneself in—the remarkable brand story and rich heritage housed within these walls at adidas Archive.
Enter Home of Classics, an editorial series consisting of seven captivating episodes. This ambitious project took us on a journey where we brought some of Latin America’s most influential collectors and sneakerheads to the adidas Archive for the very first time.
- adidas: Elisbeth Pinto & Fernanda Belmont
- Agency: SayMatt