São Paulo is an absolute chaotic masterpiece.

It’s a fact! A city that thrives on the hustle and bustle of everyday life. But amidst the madness, there’s a hidden treasure for those bold enough to explore its vibrant streets. Enter the world of urban runners.

In a glorious celebration of this unique urban culture, we embarked on a thrilling adventure with our beloved adidas Runners crew. Together, we captured the essence of their boundless creativity in sport, immortalizing their passion in a captivating short art documentary.