This doesn’t begin with any “big idea” as video mapping on Cristo Redentor is not a new thing. The true beauty lies within the context.

• dress the biggest landmark in Rio de Janeiro (maybe Brazil?)
• with the jersey of the biggest club in the city (and this time yes, the biggest one in Brazil)
• play with the emotions of both brazilian and our argentinian competitors

Our goal was crystal clear: to ignite conversation, whether it be fueled by love or by hate. And yeah, did we succeed! The buzz we generated reverberated far and wide across the globe. And guess what? The club did justice the very next day!