When Adidas teamed up with the International Space Station (ISS), the world took notice. To celebrate this groundbreaking partnership, we needed a launch as bold as the collaboration itself.

Enter the first-ever sneaker drop using the ISS’s real-time location. Through a mobile experience, fans tracked the space station as it orbited Earth, unlocking exclusive access to the Ultraboost 20.

The result? A unique, immersive launch that sold out in just two weeks—proving that when innovation meets imagination, the sky is just the beginning. 🚀

This campaign was awarded 2x at One Show and 3x at London International Awards.