FARM
Almost 10 years & 8 collections later, this holds a special place in my heart and mind. It was my very first endeavor upon joining adidas, and it marked the first time I had the opportunity to lead a global campaign from concept to production.
The collaboration between adidas and FARM had a significant challenge: striking the perfect balance between merging and respecting the unique DNA of both brands.
With each new collection, we collaborated with diverse creative crews, aiming to present the world with fresh perspectives on Brazilian culture and beauty – from Rio de Janeiro to the Amazonia.
This remains as one of the most successful collaboration in adidas Originals history, with new collections dropping every season.
The backstage stories from every journey are still vivid in my memory, as they provided me with an even deeper understanding of my own country while enchanting the world with its allure.
- Executive production: WBorn
- Photographers: Robinson Barbosa, Zee Nunes, Pedrita Junckes, Hick Duarte