HECHO SIN REGLAS
Think Mexico? Think Tacos! Well, at least for a food lover like myself.
But tacos encompass much more than just delicious food; they are a vibrant symbol of Mexican culture.
Taqueria Orinoco strive to celebrate and pay homage to this rich culture by infusing tradition with a fresh, contemporary twist.
“Hecho sin reglas / Made with no rules” – During our collaboration on a recent Forum, we fully embraced their identity and propelled a fresh perspective into our communication plan.
It’s bright, it’s strong, it’s taco.
México, Potencia Mundial!
- adidas: Allan Castro
- Agency: NWC
- Directors: Mica Koretzky & Juan Peña